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Address: Quimpo Boulevard corner Tulip Drive,Ecoland Subd., Davao City, PHILIPPINES Telephone # 082.297.6998 Fax # 082.297.5500

Friday, July 16, 2010

IMAX opens in SM Cebu!

IMAX Cebu Launch: In the photo are  (L-R) Danny Chavez (AVP-Operations, SM Supermalls), Hester Jane Amigo (AVP-Marketing SM Supermalls VisMin), Mr. Edgar Tejerero (Senior VP-SM Cinema), Mr. Don Savant (Senior VP and Managing Director, IMAX Asia Pacific), Christiana Caparas (Division Manager, SM Cinema), Arlett Mendoza (Theater Manager, SM Cinema Cebu), Rodolfo Palermo (Regional Operations Manager, VisMin), Maria Teresa Mempin (Asst. Mall Manager, SM City Cebu), Allan Florendo (AVP Sales and Marketing, SM Cinema).
 After months of excitement for the arrival of the most immersive movie experience, an all out IMAX stickering campaign in key Cebu gas stations and parking lots, a 3D (3Designer, 3DJs, 3Digital Screens) fashion show in the SM City Cebu Northwing Atrium, the cinema lobby of SM City Cebu was transformed into a magnificent hallway of blue and black last July 8, 2010, for the IMAX Theatre Cebu grand launch.

An engaging laser light show signifiying an immersive 3D experience opened the program, followed by special messages from Mr. Edgar Tejerero (Senior Vice President for SM Cinema) and Mr. Don Savant (Vice President and Managing Director for IMAX Asia Pacific), after which the attendees sported their IMAX 3D glasses for a special screening of James Cameron's Avatar in full 3D. During the mini press conference, Tejerero and Savant promise premium movie watching as IMAX Experience is created through a comprehensive suite of intellectual property and technology, and it is the unique combination of these features that impacts what moviegoers see, hear and feel at the movies.

Dignitaries like Ms. Marissa Fernan (Vice President for SM Prime, VisMin), Mr. Francis Solliven (General Manager for Warner Bros.), Ms. Sionee Lagman (Marketing Director for Warner Bros.), Ms. Ella Del Rosario (Marketing Manager for Warner Bros.), Ms. Doris Torres (Marketing Director for Columbia), and Ms. Bernie Cheng (Marketing Director for Walt Disney) graced the occasion.

The most immersive movie experience is now open in SM City Cebu with Leonardo Di Caprio’s Inception in 2D on July 15.

Visit for more details or call SM Cinema Cebu at 032-2314852.

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