SM City Davao

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Address: Quimpo Boulevard corner Tulip Drive,Ecoland Subd., Davao City, PHILIPPINES Telephone # 082.297.6998 Fax # 082.297.5500

Sunday, July 18, 2010

SM Cares: National Children's Book Reading Campaign set July 20

With the advent of cable television, video games and the increasing accessibility to the internet, people have more choices of how they enjoy their time of leisure. Thus, the likelihood of enjoying “reading” has also been curbed.

Amidst the evolution of technology, the value of reading continues to be true and effective. Reading allows people to increase their knowledge, expand personal general culture and stir imagination. It provides an opportunity to discover new ways of expressing one’s ideas and expand one's vocabulary.

The love for books however is not a habit that is formed overnight. Growing and developing the interest takes time. With this, experts advise parents and educators to inculcate the worthwhile habit to kids while they are still young.

On July 20 at 2PM, Tuesday, SM Supermalls across the country celebrates the National Children’s Book Reading Campaign. At SM City Davao, a fun and exciting celebration will be mounted at the Mall’s Event Centre.

There will be book reading sessions with celebrity guests and selected schools. SM Davao is also set to turnover book donations to local Elementary schools during the said occasion.

Support the book reading campaign at Mindanao’s premier shopping, dining and leisure destination-- SM City Davao. Join the fun at the Children’s Book Reading Campaign Launch 2010!

For inquiries, call 297.6998.

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