Christmas kicks off at SM Davao!

Over the years, SM Malls have been privileged to be part of every Filipino’s Christmas Celebration with a challenge to delight more than 3.5 million costumers each. For Davaoenos, SM City Davao has been a holiday destination of choice for nearly 10 years.

Year after year, SM Supermalls try to find a touch of something different. This year, everyone’s favourite mall pays tribute to the youngest of its customers—the children.

“As we dedicate this season to children, we invite everyone to help make every child feel the spirit, understand the true meaning of Christmas and help make it last forever,” mall manager Lynette Lopez shares.

Last November 12, SM City Davao unfolded to the public its Giant Christmas Wreath which symbolizes eternal love, which has no beginning and end. This reminds SM shoppers the true meaning of Christmas.

SM Davao ushered in the jolliest season with performances from the city’s top choral groups-- UIC Girls Choir, USEP Harmonia Polifonica Chorale, Sta. Cecilia Chorale, Matina Aplaya Children’s Choir and University of Mindanao Chorale.

Shoppers also got to see a sneak peek at SM Supermalls Christmas ad which stars child YouTube sensation Maria Aragon who added pop and youth to SM’s Christmas Jingle. Davao’s pride Nica Tupas sang the jingle, live.

For the 50 kids from the city Poblacion and Agdao districts, Christmas indeed came early as SM City Davao and Santa Claus handed them their first Christmas gifts for the year.

The afternoon was then filled with shrieks as Facebook’s most followed youth James Reid sang for the crowd at the Event Centre.

Celebrate your favourite season at your favourite mall—SM City Davao!

For event and promo updates, call 2967.6998 local 126 or like SM City Davao on Facebook.