Earth Hour began in 2001 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. After a year, the Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries involved. Global landmarks such as the harbour Bridge, CN Tower in Toronto, Golden Gate Bridge in San Francisco and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.
In March 2009, hundred millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative. And on that successful worldwide effort, the Philippines ranked first among all nations who participated in the Earth Hour.
Last March 27, Earth Hour 2010 became the biggest celebration. A record of 128 countries and territories joined the global display of climate action. Iconic building and landmarks from Asia Pacific including the Mall of Asia Globe—to Europe and Africa, to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation for the planet.
Earth Hour 2011 will take place on Saturday, March 26 at 8.30 PM (local time). This Earth Hour, everyone is enjoined to go beyond the hour. After the lights go back, people are encouraged to think about other things they can do to make a difference. Together actions add up.WWF with SM Supermalls as a partner started the campaign in the Philippines in 2007.
Show your support to Mother Earth. Celebrate the Earth Hour at SM City Davao.
Interested parties who wish to participate may call 297.6998 for inquiries.