SM City Davao

My photo
Address: Quimpo Boulevard corner Tulip Drive,Ecoland Subd., Davao City, PHILIPPINES Telephone # 082.297.6998 Fax # 082.297.5500

Thursday, March 24, 2011

SM Davao Fashion Edge hit runway!

SM City Davao’s Fashion Edge has again surprised and delighted fashion fans in the city last March 12 at the Event Centre. This year’s show, its 4th edition, brought to the city the best of Davao’s Philippine Fashion Week designers and the mall’s top retail brands in a confluence of retail and couture.

The Fashion Edge featured a fresh take to the Davao Fashion scene with a coup of new generation stylists—students from the consortium program of the Philippine Women’s College of Davao and the Fashion Institute of Design and the Arts. The make-up team were graduates of the program and are now enterprising artists under Styleoven.

The endeavour was made more promising by the designer mentors, who have represented Davao at the Philippine Fashion Week since 2004, gracing the runway to show their new creations: Patahian’s triumvirate Aztec Barba, Dodjie Batu and Popoy Barba; Luxe Couture Emi Englis and Chardin’s Edgar Buyan.

Twenty-five over a hundred seasoned and budding models were also chosen to strut on runway an array of couture and retail pieces.

Featured retail brands were: Mags, Folded and Hung, Arrow, Espada, Mental, Maldita, Bayo, Shapes, Karimadon, Levi’s, Artwork, Plains and Prints, SM Departmen Store’s Baleno and Mango.


  1. It was a great fashion show :)

  2. thank you. we have more up in our sleeves for everyone. we're glad you enjoyed it. <3

  3. is there any other pictures about this event? i just love how all the models walk in front of all the crowd :) very fascinating and dashing:)

  4. We are happy to hear you enjoyed the show. photos are posted on our FB fan page. link here -

    You may also like us there so we can update you.

    Thanks for dropping by. :)

  5. well--- i dont see some pics that all or some of the models wear the featured retailed brands--- do you have some pic of it??? selected models are really gorgeous when they wear it... nothing less from SM :)