The campaign is part of SM’s corporate social responsibility program SM Cares committee on children’s affair. It promotes the simple habit of proper hand washing with soap and is ultimately aimed at reducing cases of illnesses which are transmitted because of unclean hands.
According to a study, of the approximately 120 million children born in the developing world each year, half will live in households without access to improved sanitation, at serious risk to their survival and development. Poor hygiene and lack of access to sanitation together contribute to about 88% of deaths from diarrheal diseases, accounting for 1.5 million diarrhea-related under-five deaths each year. The Global Hand Washing therefore aims to save lives with clean hands.
At SM City Davao, the ceremony was graced by representatives from Department of Health Dr. Ana Liza Jabonero and City health Office representative Dr. Zeny Guevarra. Professionals from different fields also stressed on the importance of hand washing in their line of work. Among them are Davao Medical Society Vice President Dr. Ana Liza Muscoso, Chef Dustin Liong, Philippine Nurses Association – Davao Vice President Nida Penar and Bureau of Fire Protection personnel Rodelle Estolloso.
The event was participated in by the Beginnings Child Care Center, Circular Homes and SIR Matina Day Care Center.
The Global Hand Washing Day at SM Supermalls was also made possible by Department of Health, Unilever Philippines and Unicef.