The recent Earth Hour last Saturday at SM City Davao was kicked off with a mall parade of participating schools and different organizations. At 8:30 PM, to mark the ceremonial switch off, 400 Davao bikers were sent off for the night flight, covering the main thoroughfares of the city in to encourage the public to observe the Earth Hour.
During the program, ‘Tanim’- a 60-second cinema ad project of ECOGOV, USAID, DENR, SMART Communications, SM Supermalls and SM Cinema, was launched. The cinema ad will be shown in SM cinemas nationwide until August. This also marks the celebration of the International Year of Forestry.
SM City Davao Mall Manager Lynette Lopez (3rd from the right) receives a plaque of appreciation from ECOGOV Chief of Party Arun Abraham. ECOGOV, SM Supermalls, SM Cinema, SMART Communications, USAID, Department of Environment and Natural Resources and other partners launched TANIM at the SM CIty Davao Earth Hour celebration. Tanim is a 60-second cinema ad which will be shown in SM cinemas nationwide. Also in the photo are (L-R): DENR Regional Executive Director Jim O. Sampulna, Hon. Counc. Marissa Abella, Davao Regional Tourism Council Chair Baby Montemayor, USAID Office of Energy and Environment Head Jose Dulce and DENR Regional Technical Director Emmanuel Isip.
The night was made entertaining with performances from the Kaliwat Dance and Theatre Ensemble, Davao City Dance Educators Guild, AdDU Carillion, Nica Tupas (who sang as a tribute to the survivors of the recent Japan tsunami incident) and 6-year-old Charlie Jabagat.
SMART Communications provided the technology to view through video conference the events at SM Cagayan de Oro while Edward-Marcs featured renewable energy source though a showcase of solar-powered lights.